Deanne Camarena a spa consultant in northern California, San Francisco Bay Area.

Trusted Advisor | Spa Management | Wellness Strategist

With over 25 years of hands-on experience in the spa and wellness industry, I help spas thrive from the inside out. My work blends operational excellence, team development, and guest-centered strategy to create high-performing, purpose-driven spa environments.

Throughout my career, I’ve led amazing teams, reimagined underperforming operations, and introduced wellness strategies that deliver both exceptional guest experiences and strong financial results. I bring a calm, collaborative presence to every project, along with a deep understanding of what truly makes a spa successful — the people, the process, and the purpose behind it all.

My approach blends data driven decision making with a passion for service and staff development. From onboarding and payroll to conflict mediation and guest relations, I ensure every detail aligns with high standards of professionalism and hospitality.

In addition to my leadership roles, I consult with spa businesses to improve: operations, team dynamics, and dynamic problem solving. I can develop comprehensive SOPs, training programs, and wellness strategies tailored to each business's unique goals.

A recognized specialist in communal baths, saunas, and contrast therapy, I have dedicated my career to both preserving time-honored bathing traditions and integrating modern wellness approaches. My hands-on experience spans concept development, facility management, guest programming, and staff training—ensuring these practices are not only authentically delivered but also accessible to a wide audience.

I believe in cultivating a collaborative and respectful workplace culture where staff thrive and guests feel truly cared for. I also offer specialized guidance in working with trans and non-binary guests.

Whether you need guidance with operations, team culture, or new growth opportunities, I’m here as a strategic partner, sounding board, and trusted friend in the spa business.

Let’s connect and explore what’s possible for your spa.

  • Spa Operations & Consulting

  • Strategic Planning & Financial Management

  • Budgeting, Payroll, and Benefits Administration

  • Staff Onboarding, Training & Development

  • Conflict Mediation & Critical Thinking

  • Inclusive Guest Relations & Wellness Innovation

  • Communal Bathing and Contrast Therapy Operations